Mobile marketing is a key component to your overall marketing strategy. So, how can you craft the most effective mobile marketing for your prospects and customers? This is what keeps many marketers up at night. There are of course many factors that drive mobile response but one that seems to be most frequently overlooked is your data. You can gather much needed information to craft the best mobile marketing based on data you already have.
Did you know that according to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018? Imagine what it will be in 2019. Are you prepared? Your customers and prospects expect an easy mobile purchase experience, are you currently providing that? So how can you drive more mobile marketing response?
Mobile marketing has a variety of options and serves a number of purposes. People want what they want, when they want it, and now they can actually get it! Mobile marketing is a great way to give your customers and prospects what they want. In fact, the capabilities of mobile are uniquely positioned to deliver on personalized, real-time expectations. Are you meeting the wants and needs of your customers and prospects in the mobile space?
People spend more than 5 hours per day on average using a mobile device; which makes a great way to market to your customers and prospects. To get the most out of mobile marketing you need to do research, then strategically plan how to integrate mobile into your overall marketing efforts. There are many statistics that can help you get a better understanding of what is happening with mobile.
Driving engagement is the key to mobile marketing and a great way to do that and to attract prospects is with a treasure hunt. They are a successful tool to promote your company, services, products or points of interest. They offer you the opportunity to combine offline and online actions. It can be tricky to do so let’s take a look at 3 great examples.