It may seem odd to combine of direct mail and mobile marketing, but actually they enhance each other beautifully. How you say? Mobile is a great engagement tool and so is direct mail. Mobile ads took the highest share of digital advertising revenues (more than all other channels combined) for the first time.
Combining mobile marketing with direct mail is a win-win! Augmented Reality overlays the physical world with digital content in order to drive response. You can turn static direct mail into an interactive experience and engage people for longer on their mobile devices. This allows you to capture a purchase in the moment of passion with an easy to click purchase button. This faster response usually generates more sales.
Did you know that texting has a high engagement at 82% open rates or that 90% of messages are read within three minutes of receipt? Your customers want you to use this channel with over half of all consumers saying they prefer to get order status alerts, reservation confirmations, and appointment reminders via text message. How do you use SMS marketing effectively?
There are many ways to market an app in today’s market. Users are already very familiar with app-based solutions to their problems, so you have a shorter hill to climb when releasing a new app. You can focus on the stories behind the app and how it can deliver real value to its users. Mobile Marketing drives engagement. However, awareness alone isn’t enough. You still have to persuade users to download, install, and try the app. For this, you need good tactics that directly drive conversion and make users more engaged with the app itself, and here are the 5 tactics you can try immediately.