5 Best Ways To Use Personalized Direct Mail

Personalization in direct mail marketing is a great way to get recipients attention and in our current climate, expected. The more personalization you can use, the more responses you are going to get. Generally this type of direct mail is considered to be variable data printing since what each person receives will vary depending on who they are. The best personalization is when you are able to target correctly what the person wants or needs to buy. So let’s take a look at some ways we can personalize direct mail in a way that is very beneficial.