Your social channels are one of the first touch points for your customers. Facebook, Instagram, Twitter, LinkedIn, and other sites are all great tools to reach new customers, unite your communities, and engage your audience.
But there is no secret to social success; to perfect your social strategy, you have to do a lot of testing and measuring to find out what works and what doesn’t. Even the best Facebook advertising agencies go through the same process.
Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.
In case you’re an Instagram user you know the custom of checking your most recent video post for perspectives. Your number of perspectives is an image of your status. In the event that you have numerous preferences, it’s a sign to others that your video merits viewing. So those numbers must ascension.
You may think that social media is pretty straight forward, however really good social media marketing uses psychology. Before campaign creation can start you need to take the time to dig deeper into your followers. Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. So, if we want to create social media that people can’t help but respond to, we need to get into their minds.
Now that we are almost half way into the new year, you should have had time to see how your 2019 social media marketing plan is working so far. Hopefully you are seeing great results. At this point though, you may be ready to make a few tweaks. With that in mind here are some tips to give your social media marketing a jump start.