Social media marketing is constantly changing in order to stay relevant and effective. What worked in 2019 is going to be less effective for 2020. With that in mind we need to create a plan to start off 2020 right. To do that there are 5 things we need to consider.
Your social channels are one of the first touch points for your customers. Facebook, Instagram, Twitter, LinkedIn, and other sites are all great tools to reach new customers, unite your communities, and engage your audience.
But there is no secret to social success; to perfect your social strategy, you have to do a lot of testing and measuring to find out what works and what doesn’t. Even the best Facebook advertising agencies go through the same process.
Are you taking full advantage of social media marketing? Could you have better results? Your customers and prospects are there. In fact, Facebook has 2.41 billion monthly active users as of the second quarter of 2019, Twitter has 126 million daily users, Instagram has 500 million daily active users and Snapchat has 13 million daily active users. So why isn’t your business spending more time on social media? Maybe it’s because you don’t know how to use it to your advantage.
Social media customer service is extremely important. Did you know that 70% of tweets to brands go unanswered? Why should that matter to you? They are your prospects and customers who have questions or issues. If you respond and resolve them you are the hero and get the business. Social media channels are open so that people can create discussions and interact with you as well as each other. This means that anyone who is looking will see when you respond or if you ignore comments. They are less likely to buy from a company that does not respond to complaints.
Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.