Mobile marketing is more than text messaging. Using QR Codes to integrate mobile technology into direct mail or other print media is a great way to engage people. You are able to provide more content without taking up a lot of room on the printed piece. This can also lead to increased engagement across channels such as social media when people want to share what they are doing with others. So let’s check out what we should be doing to create a great mobile experience with QR Codes.

10 Best Practices:

  1. The QR Code should like to a mobile landing page. People are using a mobile device to scan the code so make it easy for them to read and respond from that device.

  2. The QR Code should be no smaller than a 1 inch square. Anything smaller than that makes the code harder for people to scan.

  3. Use a URL shortener to keep the QR Code density low. This will make it quicker for the scanners to read.

  4. Test the code. Print the code out on the type of stock you will be using to make sure that it scans easily from multiple types of phones as well as apps.

  5. Use tracking. This is very helpful for you to know who is scanning, from where and with what type of device.

  6. Give instructions. Tell people how to scan, how to get a scanning app.

  7. Tell people what they will get. In order to get them to scan, they need to know why they should. The better the offer is explained the more people will scan it.

  8. Put the URL on the printed piece. For people who do not want to scan the code, add the URL so  that they can respond by typing it in.

  9. Use a creative design. The QR Code does not have to be boring. Add color or a logo to the design to make it look good.

  10. Create a landing page to be repurposed. When you are able to update and change the landing page you can get people to keep scanning to get new content or

QR Codes can be a great way to get your feet wet with mobile marketing. They are easy to create and manage. This means you do not need to spend a lot of your time adding mobile to your printed pieces. The design and maintenance on the mobile landing pages is not labor intensive either. So get started today! We can help!

3 Ways To Get Started With Mobile Marketing

If you need help adding QR codes, tracking or mobile landing pages call us in San Diego at 619-448-6111 or email We are glad to help!