By now you know you need to include mobile into your marketing mix. The beauty of mobile is that it allows people to reach you at anytime and anywhere so you can capture that “spur of the moment buy” or address another need they have immediately. But how can you do that easily? Getting your feet wet a little at a time is not only a cheaper way to start in mobile, but also a good way to see how often your audience engages with you on their mobile device and what they are looking at. If you don’t have a way for people to purchase from you easily on a mobile landing page you are missing out on business. Here are a few tips on how to get started quickly with mobile.
- Website: The number one place to start with mobile is your website. The best practice is to have your website be setup with a responsive design. What that means is that no matter what device accesses the website it looks good, from a PC to a mobile phone, the layout responds and arranges itself correctly.
- Landing pages: The next step is to create landing pages that are responsive so that when your campaign is ready from direct mail to social media you have landing pages that are ready to go. The landing pages are the key response area since normally all channels drive responses online.
- Integrate: Add mobile to your current channels, such as QR codes or augmented reality, to your direct mail or print items. You can then add landing pages that are now mobile ready to your social media and content marketing. Any channel you are currently using can have a mobile component added to it.
By starting off with these 3 ways, you give yourself a way to get your feet wet with mobile marketing without the need of SMS or MMS. For some companies they would not make sense to use anyway and for others it is cost prohibitive at first. So start small, get your website and landing pages mobile ready, then integrate into your other channels. This will give you a chance to gauge how many mobile hits you are getting and in what areas. If you have a lot, then it may be time to consider utilizing more mobile options or increasing the number of mobile responses you offer.
If you need help with responsive design for either website or landing pages give us a call. We can help you get the look and feel you need and the mobile presence required of today’s companies. Call us in San Diego at 619-448-6111 or email email@example.com . We are glad to help!