Email marketing done right can add a great boost to your marketing results. There are several things to keep in mind when designing your email campaigns. Here are 4 key things to get better results:

  • Keep your message short and concise. Try to incorporate humor. You can always create a very short paragraph with a “read more” link option to offer more information to those who would like it. Using bold text and bullet points help as well.
  • Keep your content relevant: make sure you are segmenting your list so that the appropriate messages are getting to the correct people. This will keep your customers engaged and you will get a better response.
  • Be funny: Adding humor to your email can increase both your click through rate as well as your sharing rate. It also instills in the reader the association with your brand as funny. This will increase the likelihood of the reader opening your next email.
  • Create good subject lines: The subject line should be the most thought out part of your campaign. It is the first thing people see. If your subject line is written poorly, your email will not get opened no matter how great and funny the content inside it is.

Remember, email marketing can enhance your other channels efforts as long as you correctly design and execute them. If you have any questions call us 619-448-6111 or email us info@eyecomm.org. We are glad to help!

Please note: this post was originally published at http://sumgould.wordpress.com.