These days email marketing can be a real challenge. How do you get in the inbox and get your message read? When done, correctly, email marketing can be very effective. However, when it goes wrong, you can have big problems on your hands. We have put together a small list of things not to do with your email marketing. This is by no means a complete list, but it will get you started down the right path.
Do not Use:
- Curse Words: This is a surefire way to get your email into the spam box.
- Strange Characters: There is no need to use ^%$#&&#@*… in either the subject line or the body of your email. They will not get your email opened; they will help it get deleted.
- All Caps: Using all caps in either the subject line or the email body is not needed. You can highlight one word in all caps to make it stand out but over use of all caps defeats the purpose.
- Poorly Edited Copy: Make sure to thoroughly edit your copy in both the subject line and body. It is very important to find all spelling and grammatical errors before you send your email.
- Repetitive wording: Using the same words over and over gives the reader a sense that you think they are stupid. Concepts can easily be repeated without over repeating the wording.
All of the above can send you to spam folders or worse get people to remove themselves from your email lists. If you have the opportunity, use a person outside your organization to critique your email marketing. They can help advise you on what they see as well as understand and you can see if your message is getting through. Bad emails hurt your marketing and in some cases get spread across social media creating an even bigger marketing problem. Don’t let a bad email campaign cause you problems.
If you have any questions, call us in San Diego at 619-448-6111 or email firstname.lastname@example.org.
We are glad to help!