Has your social media marketing been stagnate? You know you should be doing it and therefore have been posting, but not really getting anything out of it? The great thing about social media is that you can quickly change what you are doing to drive up engagement.  So how can you do that effectively?

Here are 5 changes you can make to your social media marketing today to increase your engagement:

  1. Listen: Really listen to what your customers are saying in the social media realm. Create a discussion about things they are interested in.

  2. Look: Find what social media platforms your customers use most and use them. You don’t have to be everywhere. Be where they are.

  3. Frequency: How often are you posting? Increasing your frequency can help drive engagement.

  4. Hash tags: By now you should be familiar with hash tags. Use them to make it easier for people to find your content or search for information they are interested in.  Gain followers by providing content they are looking for.

  5. Question: The best way to get people engaged is to ask questions. Find out how they feel about your current products and services or get ideas and feedback for future products and services. You can also create a topical conversation about the brand, then “listen” to the responses.

Check out some facts about using Social Media in your marketing:

  • In general, Social Media Marketing referrals are increasing as 90% of Internet users use or know about at least one social network. When people find a site from a social network, they tend to hang around for longer than the visitors who come from search engines.  Facebook users average 23 minutes and with Twitter it’s around 13 minutes. That extra time with the customer gives your website a few more seconds to sell your product or services.

  • Currently there are over 110 million consumers who use Twitter. Remember when people were scoffing at the thought of sending messages that were limited to 140 characters or less? In 2008, only 5% of the population had heard of Twitter (much less using Twitter for marketing)…now, it’s over 85%.

  • The baby boomers are being taken over. For a while, the fastest-growing demographic on Facebook was women over 55-years-old. Now, it’s the under 18 crowd. The important news for companies looking to get into marketing with Facebook is that there are more than 150 million people engaging with Facebook every month.

Learn 5 Tips for better Social Media Marketing!

Social media marketing is a great place to humanize your brand. Really get to know customers and have fun with them. Post photos of real people in your office doing fun things. Don’t take things too seriously, add some humor, people love to laugh! Don’t be afraid to try new things, but make sure to keep it in line with your corporate culture as you don’t want to confuse your audience.  As long as you are tracking your results, you will know what is working and what is not.

If you have any questions call us ion San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!