Let’s start with what augmented reality (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for you? It means that you can make your marketing come to life! When you have a brochure or postcard
with an image of your product or service and when that is scanned with a smart phone, you can link it to a video, animation, 3D interactive image and so much more.
With AR you can engage your customers and prospects so much deeper. You are not limited by the size of your postcard, self-mailer, poster or other print items. Your options with AR are limitless, you can now expand on the information you are providing and offer a great experience for your prospects and customers.
Check out some real examples of AR marketing:
- Sesame Workshop toys come to life for children: http://www.youtube.com/watch?v=U2jSzmvm_WA
- Want to know what furniture will look like in your home before you purchase it? Check out this Ikea ad: http://www.youtube.com/watch?v=vDNzTasuYEw
- Coca Cola has created an artic world to explore: http://www.youtube.com/watch?v=jEW0LdNuFXY
These are just some of the amazing things you can do to make your print marketing come to life, stand out and be remembered. AR is usually a shared experience. Once the recipient sees it they share with friends and co-workers, which spreads your message faster and farther than you can do on your own. Don’t be afraid to experiment! Get creative!
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