With the number of people using mobile devices rising, you should be gearing up your mobile marketing campaigns to match your users preferred method of communicating. If you’re not, you are leaving money on the table. But for some, knowing how to make a direct connection via mobile marketing is a tough concept and one that requires a little more intuitive thinking.
Marketing has traditionally been about catchy slogans and advertising pieces. And this is all well and good, but advertising is no longer just about putting together a great marketing piece. Marketing in this millennium is all about being social and personally connecting with your audience and that means you have to change the way you market and how your marketing campaigns present your message. So let’s dive into some great ways to make a direct connection via your mobile marketing campaigns.
Don’t Make Them Wait
Our society is all about wanting everything instantly and that includes information. People hate waiting for a web page to respond, having to go to too much trouble to get what they need (or the information they need), or anything that wastes their precious time. Therefore, you must present messages to your audience in a manner that doesn’t waste their time. Once they realize you respect their time by always presenting them with information and offers they want to receive in a quick and to the point manner, they will continue to open and respond to those messages. One great way to do that is through the use of QR codes as they are quick and easy and allow your visitors to access the content they want immediately.
Create A Mobile App Of Your Own
The most common use of a mobile device is through mobile apps. Most marketing companies know how to custom design a mobile app that will suit your particular business, and mobile apps are easily downloadable from the Google Play Store or the Apple Store. People love apps as they help them connect with their favorite venues quickly and easily. However, once you have your new app, you will need to provide content that keeps your audience engaged; otherwise, they will delete it and your wonderful new app will become useless.
A Great Way To Make Use Of Mobile Apps For Connecting With Your Audience
Having your own mobile app is a great way to make a direct connection with your audience, but only if you are doing it right. So exactly how do you go about finding new, unique ways of designing a mobile app that your audience will actually want to use?
Well, one way is to provide them with a service. Something they will find useful and that can be used to make their life easier. For example: a note minder, a daily to do list, an appointment keeper or a deadline reminder, etc. Or perhaps, depending on what your audiences likes are, a quote of the day, joke of the day, a daily three ingredient dinner recipe, grocery list or the most popular stock picks etc. Just remember that there are plenty of apps that provide all types of services, so you will have to make sure your new app has something special that the others don’t, including some type of discount or freebie on your app for the services you are offering, etc.
Using your own customized mobile app that provides a genuinely helpful service or something your audience needs is a great way to keep your business in front of them at all times while creating goodwill and building a rapport that will develop into a loyal customer.
Are You Using A Heatmap On Your Mobile Sites?
Using a heatmap on your mobile sites is critical. A heatmap will tell you exactly what your visitors are doing once they get to your site. It will tell you who they are, where they clicked, what action they took or didn’t take. It will also show you how your load times affected people’s app usage. People don’t like to wait for anything and if your load time is too long, you will lose that visitor to someone else.