Everyone knows that direct mail is a great way to reach targeted prospects and customers, but how can you engage them? With all the marketing messages they see each day how does yours stand out? The best way is to create your direct mail so that it is interactive. There are several ways to do this, which one is right for you will depend on your message and your audience.

Tips to make your direct mail interactive:

  1. Make it 3 dimensional: To keep postage costs down, the best way to do this is to create a pop up inside and envelope. The recipient pull out the piece and it pops from a flat form into a 3 dimensional one. This is usually accomplished through the use of tuck tabs and rubber bands.
  2. Use cut outs: Create cut outs that when put together create fun objects such as paper airplanes, buildings, dolls and so on. Make sure to send instructions on how to assemble your design.
  3. Make it 3D: Create 3D art for the recipient to enjoy. Make sure to send glasses too.
  4. Scratch off or scratch and sniff: This can really be a fun one when doing contests; people like to scratch off and see what is beneath. The fun twist is when you have scratch and sniff, which works really well for floral, food, perfume, or anything that smells good. It’s probably not a good idea to have them scratch a bad smell.
  5. Use Augmented Reality:  Bring your mailer to life with the technology of Augmented Reality (AR). This technology is a really great way to showcase how interactive direct mail can be. If you would like more information on Augmented Reality check out this blog post.
  6. QR Code: Once the code is scanned, the recipient can be engaged with a myriad of mediums or offers, such as coupons, audio or video clips, event announcements, contests or as a means of obtaining one’s mobile number or email address for future communications.
  7. PURL: A personal URL will bring the recipient to a landing page or website where you can interact with or engage them with special offers, promotions or whatever message you’re conveying.

All this can be done using a standard letter format, or even with a post card. This is intelligent direct mail, which is a far cry from mailing large volumes of static, one-message-fits-all letters or postcards. Keep in mind though, when designing your mail piece, the post office has many rules and regulations that you may need to consider.

There are of course many other options. Use your imagination and bring them to life! If you would like us to review a pdf of your design feel free to contact us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!