So now days you see QR (Quick Response) codes are everywhere and sometimes this is not a good thing. QR codes on products are most useful when they provide more information on a product, offer a coupon / discount or the ability to buy immediately. QR codes on a billboard are not a good idea; do you really want people to scan them while they are driving?
AR (Augmented Reality) is also popping up frequently in magazines that are using it to add video and extra content. The good thing with AR is that there is no need to scan a barcode, but you will need a mobile app in order to experience it. The sky is the limit creativity wise too. 3D animation, video and interactive experiences really drive the wow factor with AR.
Here is a quick breakdown on each:
- Any smart phone can scan the code
- Easily recognized
- Easy to use
- Easy to track
- No specific App needed, barcode scanners will work
- Does not require a barcode
- 3D visuals
- Allows for creative use of imagery
- Has a coolness factor
- More options for creative design
- Not overused like QR codes
So now you need to decide which one is right for your campaign. The first thing you need to know is who your audience is and what you are trying to covey. If you are sending a direct mail postcard, in most cases a QR code will work best. If you have a magazine and are trying to keep a design theme, while conveying complicated materials, AR is probably your best bet as long as your recipients are tech savvy and you provide App instructions.
Both QR and AR can really enhance the customer experience and add value to your marketing. Choosing the right one for you and your customers can improve your ROI. If you have any questions call us in San Diego at 619-448-6111 or email firstname.lastname@example.org We are glad to help!