Now that people have new appendages called mobile devices, it is easier for marketers to reach people instantly. But, that does not matter if we are not giving people what they need. Mobile marketing can create better relationships with your customers and prospects by providing them with relevant information, savings or other useful things. By doing this, you become more important to them and they will continue to interact with you as well as recommend you to others.
Here are some of the best mobile marketing tactics:
Mobile applications: These allow you to get in front of your customers are prospects as frequently as they use the app. Make sure when you are coming up with your app idea that you are addressing a need in your prospects and customers. How is this app going to help them? In many cases an app is not right for your company. If so, try something else on this list.
Coupons: This is a great way to get coupons to customers quickly. If you have a quick 1 or 2 hour special sale you can get that information delivered instantly. With NFC you can create coupons that will be sent to the phones of anyone interested near your print advertising, such as posters, flyers, postcards and more.
Contests: Creating contests where people can respond via mobile is a great way to grow your mobile marketing contact list. Another benefit is that in most cases it gives you a boost in the number of responses since it is so easy to respond.
Updates or urgent alerts: Mobile is a great way to provide information to your prospects and customers. Many municipalities have residents sign up for their notification services so that they can quickly provide information to a large group of people. How could you leverage something like this with your customers and prospects?
Donations: Using mobile text donations can really boost your acquisition dollars. Getting someone to donate right when they are feeling very emotional about your organization will increase the donation amount.
There are many ways you can reach prospects and customers with mobile marketing. Make sure to lay out a plan before you execute. The first thing you need to consider is what you are trying to accomplish. By taking the time to create a real mobile marketing plan with goals and objectives as well as a way to measure how it is working, you are laying the foundation for success.
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