Sometimes it astonishes me how many websites still are not mobile friendly or are trying, but really suck at it. Just the other day I was researching some info from my iphone, I had to zoom in and move the page around in order to read the information I needed. Now, I can’t say that they were not trying, after all the header and call to action button were setup correctly, so was the home page, however, what about all the text on the page I needed to read. So after 3 very frustrating web pages, I decided to create a list of ways that companies can facilitate a better mobile visit.

5 Ways to Improve Mobile Marketing Friendliness:

  1. Larger text for easy reading: Zooming in to read is a pain, make it simple for people to read your content on a mobile device.

  2. Large links and buttons for tapping: There is nothing worse than trying to click a little tiny link only to click the wrong one. Make it easy to click the right one.

  3. Use images, but make sure the file sizes are smaller for quick loading: We all want our cake and eat it too, so continue to use images, but test to make sure your loading speed is not impacted. If it is, try using less images or smaller ones.

  4. Use video file types that work with top 4 browsers: You want to allow as many people as possible to get your video content, so make sure that their browser works with your video.

  5. Create easier forms: Use only necessary fields. Make them large and easy to fill out. Long forms are a turn off. If you require too much information they will just look somewhere else for it.

Just keep in mind that more than your home page needs to be mobile friendly. More and more people are using mobile devices for research and purchasing. Do not turn people away from your site. Engage them the way they want, with a great mobile experience.

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