The integration of mobile technology into direct mail is great! Mobile makes direct mail even more powerful. Consider the great experience you can create for your recipients with your direct mail piece interacting with their mobile devices. To be frank, recipients expect to be able to use their phones to do more than just call you. What are you offering them right now on your direct mail pieces?

Think of adding mobile to your direct mail as a way to engage recipients for longer periods of time and give them an experience that they will want to share with others. Consider what you are capable of doing, what you want to do, and how you can accomplish it. There are many options out there to help guide you. Remember that although you are trying to sell something, your approach to creating a good experience is by designing it from the recipient’s perspective.

What are some easy ways to add mobile to your direct mail?

  • QR Codes
  • PURLS
  • Augmented Reality
  • Virtual Reality
  • Near Field Communication

The first part of your direct mail plan to add mobile is to decide what it is you want out of it. Do you want more website hits? Do you want more whitepaper downloads? Do you want people to make purchases? Or some of all the above? Based on that decision, you can create your campaign. Make sure to have a clear call to action and not to give them multiple ones. Highlight the benefits of responding and give them an incentive to do so. Finally create a sense of urgency by giving the offer an expiration date.

Don’t allow your direct mail to be considered Junk! Integrate mobile into it as well as target your audience correctly in order to provide value to them. When your direct mail has value it is not considered junk! By adding mobile technology to your direct mail you can add value as long as the recipients understand and use it. You need to know your audience and what will appeal to them.

How to Avoid Flat Design Issues!

Questions? Need help adding mobile to your direct mail? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!