In 2015 and beyond social media marketing is not just for large corporations. Small companies can benefit too. Sure, large corporations have more resources and can dedicate more time to SMM, but even small companies can create and maintain great SMM campaigns. There is a difference in how you create and manage your SMM when you are not a large company, so let’s take a look at what you can be doing. There are no more excuses, get started today.

  1. Raise Awareness: In social media you are able to reach more people quickly. This means that when you have information, tips, or questions you can reach out to the social media community to help them or ask for their help.

  2. Create an Expert Status: When you provide good quality information to people on social media you build up your company as an expert. When people have questions about how to do things correctly, they will contact you for help. When you are the knowledge expert you build a greater following.

  3. Grow your Business: As your social media followers grow and the content you are providing spreads to more and more people you have a greater impact on them. This does lead to jobs. People like to work with people they see as not just experts but real authentic people. Social media can help you to show others who you really are and why they want to do business with you.

To get started with social media marketing or to restart if you have let it lapse, you first need to make a plan. To do that, take the following steps:

  1. Pick your channels: Which ones do you think your customers are using? Which ones are you comfortable with?

  2. Pick your content: What are you going to say? What helpful information can you provide? Have fun too, don’t keep asking for business or treat SMM like push marketing.

  3. Pick your timing: How often will you post? Which channels will you post more often?

  4. Who: Who will be posting your information? Make sure you have a plan for a backup as well.

  5. What: Plan out what you will say when people ask questions or when they make comments. All comments and questions should be responded too, especially the negative ones. Plan out how you want to do that.

Look and see how your competitors are using SMM. What can you emulate and what can you fix? SMM does not need to be a full time job. You can do this with software help by spending about 20 minutes a day on it. You don’t even have to purchase the software, you can use free software out there to help you.

Learn 5 Tips for better Social Media Marketing!

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