Getting your marketing message delivered to the inbox is more and more difficult. With Google and many other email service providers adding more filtering and spam blocking your message may not get seen. However, when it does, are you getting the results you want? Let’s look at the top 10 best practices for email marketing so that you can get the most bang for your buck.

  1. Know your goal: Your campaign cannot start off on the right foot if you do not have clearly stated goals.

  2. Set your metrics: How will you measure success? Is that clicks, purchases, downloads or something else?

  3. Determine the offer: What is your offer and how will it drive response?

  4. Create your call to action: What can you say to get people to click on your call to action? How does that tie into your offer?

  5. Creative design: Use a creative design, but do not overpower your message. Make sure your call to action is easy to find.

  6. Data integration: Be creative with your data integration for a more personalized experience for your recipients.

  7. Testing: It is very important to test your email in different inboxes. What it looks like in Gmail may not be what it looks like in Outlook.

  8. Social Media: Have you added social media links? Allow people to share your offers and information easily with others. This can help you generate a larger response.

  9. Control Group: Create a control group for every campaign so that you can establish benchmarks.

  10. Tracking: When your campaign is complete review your results to determine what you should and should not do next time. Keep these results to review over a long period of time so that you can see long term trends.

Making sure to have a good foundation before you begin your email marketing campaign will help not only in the immediate campaign but in all the ones to follow. Careful planning and measuring of success as well as failure will help you to create better and better emails.

Get Better Email Marketing Results

If you have any questions, call us in San Diego at 619-448-6111 or email We are glad to help!