As the end of the year approaches we reflect upon 2014 and realize what a great year it has been for marketing. There have been so many changes in the way consumers get information and the ways in which companies have responded to those changes. This means even greater things for 2015. Direct mail has had its challenges. The most common one of late is that direct mail is dead. This myth has been proven wrong over and over this year. With the growth in technology and personalization, direct mail has become and even more powerful player for your ROI.
With that in mind, how can you continue to grow your direct mail marketing ROI in 2015? We have a few ideas for you.
Enhance your database: Constantly adding information into your database is important. The more you know about each customer the better able to you are to market to them. If you are just starting out and need a little help you can profile your customer database to find out more information about them. Ask us how.
Multiple response devices: The more options you have for people to respond to your offer, the better response you are going to get. So for 2015 add in a new response method. That can be a wide range from QR Codes to texting. Find what you think your customers/prospects are most interested in and try it out.
Integration: By integrating other channels with direct mail you create more engaging content and leave a better impression on customers and prospects. The longer you can keep their attention the greater chance you have to capture the sale. There are many ways you can integrate from mobile and email to online content. There are many cost effective options for you to try. Ask us how.
Direct mail can be a very creative way to reach people who are interested in your product or service. Think of all the fun ways you can go beyond imagery to engage people. Having fun with your creativity can be a real boost to your ROI. Make sure you consult with us about design to make sure that you are not creating a postal problem which will cost you a lot of money. Let’s make 2015 the best year ever for marketing!
If you have any questions, call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!