Twitter can become a powerful tool for your marketing when it is used correctly. The growth spread of your brand and messaging can be exponential. If you do not follow best practices, the opposite can be true and bad information will be spread exponentially. So let’s get you going on Twitter the correct way.
- Provide information that your followers (prospects, customers and so on) will find useful. Tips and ways of not doing things can really help draw attention to your content. Make sure it is shareable, that way your message spreads. This is a great place to put your blog posts.
- Make sure you are consistently posting several times per day. The average should be 3 to 4. You can experiment to see which are the best times for your audience and when you get the most impact.
- Listen to what people are saying. Make relevant comments/reply’s to keep top of mind. Never ignore a complaint. Always respond openly and then invite the chat to move offline if you have to. Showing that you can respond and resolve issues is good branding for you.
- Make sure to check out what your competition does well on Twitter and what they do poorly. How can you do it better than them?
- Create hash tags (#) so that when people search topics they will find your tweets. This is a great way to expose your content to people who have not heard of you.
- Use listening software with targeted keywords to keep tabs on the things that are important to your business. There are plenty of free ones out there such as Twilert.
It is important to remember that Twitter marketing is a slow building process. You will not get thousands of followers in a week. You gradually accumulate them over time by following others and being found through hash tags as well as being re-tweeted, mentioned in Follow Fridays and so on. Using a platform such as Hootsuite will allow you to pre-schedule your tweets and keep your time free.
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