As we told you with the post on Pop Up mailers and 3D Glass mailers, direct mail has been around for a long time. Most people know what to expect when they check their mail box. There will be some postcards, envelopes, self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile. You can reach that pile as long as you provide them with something intriguing. What you really want once you are in this pile, is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?
Stand out with Dimensional Mailers:
Be the only one in the mail box: When it comes to dimensional mail you will be the only one in the mail box that looks the way you look. There will be no way for the recipient to miss your mailer.
Many options: They can be boxes, tubes, bottles or any shape you can think of. For example, you can send someone a message in a bottle they will not be able to resist opening it and reading your message.
Memorable: Recipients can’t help but to remember something so unique. In most situations they will show off to others what they received. If you provide them with something that has value to them (this does not have to mean expensive for you), they will keep it.
Dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association’s Response Rate Report. When the recipient opens the mailer and to see what is in there, your message will get read and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Some examples are a matchbox car, a small trash can, a coconut, a shoe and so on. There are many items that you can use to go with a play on words to create a great marketing message for you. You can also send samples of your product. People love to get samples in the mail.
Using dimensional mail is also a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use. You can tell them funny stories of people around the office using the items as an opening to get responses.
If you need help with dimensional mailers or have questions please call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!