Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the let’s look at this pile. You can reach that pile as long as you provide them with an intriguing call to action. What you really want is once you are in this pile is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with Pop Up Mailers:

  • According to a Direct Marketing Association Response Rate Report, dimensional mail averaged the highest response rate of any direct response medium, the average response rate was 2.3 percent and the highest response rates were 8.3 percent.
  • Dimensional mail such as pop up mailers, keep recipients interest longer so your marketing message sinks in and leaves a positive and long lasting impression.
  • The interactive nature of pop up mailers provides a unique experience for recipients. There is a real cool factor that drives them to share the mailer with others and therefore spread your message farther.
  • Imagine how creative you can get with a pop up. There are a ton of options or you can create your own to fit your needs.

When the recipient opens the mailer and out pops a box, or other fun shape the full sensory experience is ignited, curiosity is sparked and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Why not make the pop out something useful so that they keep it around for a long time. This can also be a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use.

If you need help with pop up mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!