While other forms of marketing are created for a wider audience, mobile marketing feels to your customers and prospects more like a direct interaction between you. This presents a great opportunity for you to cultivate a strong relationship and build brand loyalty with them. Keep in mind that short messages, images, and videos typically work best. It can be a challenge to maintain and grow mobile ROI.
Marketers are really starting to look at how millennials respond to marketing. In a study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo, millennials will have a cumulative $1.4 trillion in spending power by 2020. Therefor marketers need to be paying attention to this group of people. Since they are known as digital natives many people have felt that direct mail was not a good way to reach them. However, this has shown itself to be untrue, millennials like getting mail.