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FOCUSED MARKETING SOLUTIONS

Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign

Eye/Comm is your partner for better Direct Marketing Solutions. We believe that communication can change the world! We help our clients do that every day.

Direct Mail

Significantly boost direct mail response rates with unprecedented levels of personalization…

Integrated Marketing

Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…

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Fulfillment

Reduce overhead costs with our complete product fulfillment services, including web-based order placement, packaging and shipping…

Your Success...The Only Metric That Counts

Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.

When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.

Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!

 

 

  • Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
  • We will review your direct mail artwork prior to print for potential postal issues for FREE!
  • Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
  • Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
  • Increase open-rates by personalizing your mailings with Variable Data Printing.
  • Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
  • Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
  • Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.

 

You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.

Direct Mail with Neuromarketing
Direct Mail with Neuromarketing

Direct Mail with Neuromarketing

So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a turn off to many recipients. So let’s take a look at the brain and where we want to target our direct mail.

Direct Mail Marketing with Personas
Direct Mail Marketing with Personas

Direct Mail Marketing with Personas

The best way to increase your chances of a great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.

Eye/Comm is a member of…

Print Powers America

Contact Us

Address

10960 Wheatlands Ave. Suite 108

Santee, CA 92071

Phone

(619) 448-6111