Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
The best way to increase your direct mail response rates is to send your offer to the right people. Therefore direct mail list targeting is extremely important. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and beliefs that are behind the consumer decisions driving response. When you are able to add this to your list you can really drive response.
We are in challenging marketing times, every dollar spent matters and in direct mail there are a lot of dollars spent. They are worth it when you are getting good results, but many times that is not the case. The problem is not with the direct mail channel but rather with your mail campaign. There are many factors to help improve your direct mail. So, what really matters in 2021 to make your direct mail campaigns a success? Let’s take a look.
In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.