Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
You may wish to call me crazy, but I look forward to getting my mail. Since I work with direct mail all the time, I like to see what others are doing. Of course, I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. Every year I expect the mail people send to get better, however I am often disappointed. As marketers we need to do better! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.
USPS 2021 Postage Rate Increase is coming! Expect postage rates to increase on January 24, 2021. For the most part they are modest increases. On October 9, 2020 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. We expect the PRC to approve the rates in November. Get your rate chart now!
The best part about direct mail is its ability to be kept until your prospect or customer is ready to act. However, if you create a mail piece that is not memorable, they are less likely to recall it when needed. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach your maximum potential to get great direct mail results!