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FOCUSED MARKETING SOLUTIONS

Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign

Eye/Comm is your partner for better Direct Marketing Solutions. We believe that communication can change the world! We help our clients do that every day.

Direct Mail

Significantly boost direct mail response rates with unprecedented levels of personalization…

Integrated Marketing

Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…

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Fulfillment

Reduce overhead costs with our complete product fulfillment services, including web-based order placement, packaging and shipping…

Your Success...The Only Metric That Counts

Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.

When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.

Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!

 

 

  • Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
  • We will review your direct mail artwork prior to print for potential postal issues for FREE!
  • Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
  • Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
  • Increase open-rates by personalizing your mailings with Variable Data Printing.
  • Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
  • Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
  • Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.

 

You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.

Direct Mail The Right Perspective
Direct Mail The Right Perspective

Direct Mail The Right Perspective

The key to the most effective direct mail is perspective. Since perspective is a particular attitude toward or way of regarding something; a point of view, this is very applicable to direct mail. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your ROI. Many marketers spend all their time focused on the list and the creative, leaving the messaging as an afterthought. This does not work. All three components work together to get you top results with direct mail. So, how can you create better messaging?
Change Your Direct Mail into SmartMail
Change Your Direct Mail into SmartMail

Change Your Direct Mail into SmartMail

Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates. How you say? Did you know that 90% of people interested in your product or service will visit your website first before calling? Then 96% of those visitors will leave without taking an action. You can still convert them with SmartMail. Let’s look at how this works.
Do Direct Mail Marketing Letters Work?
Do Direct Mail Marketing Letters Work?

Do Direct Mail Marketing Letters Work?

There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.

Eye/Comm is a member of…

Print Powers America

Contact Us

Address

10960 Wheatlands Ave. Suite 108

Santee, CA 92071

Phone

(619) 448-6111