FOCUSED MARKETING SOLUTIONS
Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign
Direct Mail
Significantly boost direct mail response rates with unprecedented levels of personalization…
Integrated Marketing
Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…
Fulfillment
Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
How Direct Mail Fits In A Multi Channel Strategy
Many times marketers look at direct mail as an old school choice that does not fit well in an multi channel world. This is just not true, direct mail fits. Direct mail helps you integrate online marketing with the physical offline world. People like and trust direct mail across all generations. Direct mail is the tangible component of your multi channel strategy. It is a physical piece that draws attention and then is remembered better than digital channels.
Direct Mail Marketing Strategy To Finish 2021
End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?
How To Create A Great Direct Mail Message?
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; your direct mail messaging strategy could be the problem. So, how can you improve your direct mail message to increase your results?
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