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FOCUSED MARKETING SOLUTIONS

Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign

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Eye/Comm is your partner for better Direct Marketing Solutions. We believe that communication can change the world! We help our clients do that every day.

Direct Mail

Significantly boost direct mail response rates with unprecedented levels of personalization…

Integrated Marketing

Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…

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Fulfillment

Reduce overhead costs with our complete product fulfillment services, including web-based order placement, packaging and shipping…

Your Success...The Only Metric That Counts

Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.

When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.

Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!

 

 

  • Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
  • We will review your direct mail artwork prior to print for potential postal issues for FREE!
  • Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
  • Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
  • Increase open-rates by personalizing your mailings with Variable Data Printing.
  • Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
  • Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
  • Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.

 

You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.

Direct Mail For Nonprofit Fundraising Response
Direct Mail For Nonprofit Fundraising Response

Direct Mail For Nonprofit Fundraising Response

One of the most common industries to use direct mail is the nonprofit sector. Most nonprofits have more people to serve and are getting less in donated funds. This creates a large gap between the needs and your ability to provide them. This gap drives nonprofits to create more fundraising campaigns as well as prospecting for new donors. So let’s look at how direct mail can drive your response to increase your donations. Direct mail is more costly than sending out an email due to printing, mailing and postage costs, but you can increase your ROI to more than cover that cost.

Dec 9, 2019

Is Your Direct Mail Honest?
Is Your Direct Mail Honest?

Is Your Direct Mail Honest?

Did you know that direct mail is considered by recipients to be the most trustworthy of all marketing channels? How honest are you? It is extremely important to create copy, calls to action and offers with complete honesty and transparency. This is not the time for a bait and switch or a poorly worded offer that is interpreted wrong. Direct mail is about respect; not only the recipient’s intelligence but also their time. Creating targeted offers they want to receive not only gets you better results, but also makes your prospects and customers happy. I like the quote by James E. Faust “Honesty is more than not lying. It is truth telling, truth speaking, truth living and truth loving”. Can your customers and prospects count on your direct mail pieces to be honest with them?

Nov 25, 2019

Are you Making These Direct Mail Mistakes?
Are you Making These Direct Mail Mistakes?

Are you Making These Direct Mail Mistakes?

Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.

Nov 11, 2019

Eye/Comm is a member of…

Print Powers America

Contact Us

Address

10960 Wheatlands Ave. Suite 108

Santee, CA 92071

Phone

(619) 448-6111