FOCUSED MARKETING SOLUTIONS
Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign
Direct Mail
Significantly boost direct mail response rates with unprecedented levels of personalization…
Integrated Marketing
Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…
Fulfillment
Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
The 7 Whys of Direct Mail Strategy
Building a successful direct mail strategy is key. Why, is the best question for so many reasons in marketing. Why gets right down to the main point. If you have children, at some point you have been confronted with the inevitable why questions children have such as, why is the sky blue? That curiosity is natural for all of us, but many times when we are busy we do not take the time to ask many of the why’s we should be asking. Are you asking enough why questions about your direct mail program? Why, you ask? Well without a clearly defined why there are many things that can go wrong with your mail piece. Let’s look at how why can help you create a great mail piece with fabulous results.
Save Money On Direct Mail Postage
When done correctly, direct mail can be a very cost effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you a lot of money. Since direct mail postage rates are rising every year it is very important to keep your direct mail postage rates as low as possible. So now, let’s help you maximize your return on investment in your next direct mail campaign.
Direct Mail Data Formatting For 2021
So many times, direct mail data formatting is overlooked. The type of information you put in each field can really make a difference when you process data through CASS, DPV and NCOA. The postal service has a set of expected fields for each type of processing and when your data does not match that structure you will have issues with incorrect address or move information.
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