Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing for a long time, you will see a drop in your response rates. You must create new, fresh and engaging savvy direct mail pieces to get the results you need. Why should you continue to mail with all the other channel options? Here are two stats from the DMA Fact Book: Direct mail customer response rates increased year-over-year by 43% and prospect response rates increased year-over-year by 190%.
Direct mail is a powerful driver of sales. Did you know that you can actually increase its reach through your customers to gain even more customers? Is, it really possible to create direct mail pieces that get your customers to sell for you? Yes it is. This is not easy and must have careful planning but, you can drive customers to sell for you through your direct mail program. It may sound too good to be true, but it’s not. So how can you get started?