FOCUSED MARKETING SOLUTIONS
Use customization and personalization to make a lasting impression
with your next Direct Mail Campaign
Direct Mail
Significantly boost direct mail response rates with unprecedented levels of personalization…
Integrated Marketing
Drive better results by integrating Direct Mail, Print, Email, Mobile and Social Media into a comprehensive Direct Marketing campaign…
Fulfillment
Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
Is Your Direct Mail Irresistible?
Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.
How To Create USPS Informed Delivery® Ads
What is USPS Informed Delivery®? It allows customers who sign up to receive emails with greyscale images of the address side of letter-sized mail pieces that have processed through automated equipment. Why is this helpful for companies that send direct mail? You are now able to send the post office your artwork along with your mail.dat file to be included in the email that is sent to customers with a link to a web page of your choice for the campaign. Basically customers get a digital preview of their mailbox. This means that prior to getting your mail piece people can click on your link and start buying.
5 Important Direct Mail Lean Principles
First of all, what is Lean? It is a systematic way to reduce waste without sacrificing return on your investment. So how can we apply the lean concept to direct mail campaigns? First you will want to look at both customers and employees. Lean is a great fit, because you can save money with a lean direct mail approach. Reduce internal costs and increase customer response. The more you save, the more you make. Are you ready to apply the five lean principles to your next direct mail campaign?
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