Your Success...The Only Metric That Counts
Whether you need to increase fundraising, improve store traffic, generate more sales leads or to grow your customer database, you can count on Eye/Comm to help you cost-effectively exceed your goals.
When you need to increase your direct marketing program’s ROI, leverage Eye/Comm’s 28+ years of experience, in-house talent, direct marketing processes and technology to optimize the performance of every aspect of your campaign.
Are you ready to drive even better direct mail results? Check out SmartMail! SmartMail is a seamlessly integrated system that maximizes your marketing impact. Contact us today to get started!
- Direct Mail Problems are not few and far between, check out these 15 common problems and how to avoid them Click Here
- We will review your direct mail artwork prior to print for potential postal issues for FREE!
- Lower postal costs, increase response rates and tighten production schedules with leading edge Direct Mail production solutions.
- Reduce costs by targeting your Database and Mailing Lists with pinpoint accuracy.
- Increase open-rates by personalizing your mailings with Variable Data Printing.
- Receive on-time direct mail delivery with complete Project Management and USPS Coordination Services.
- Reach all the right people in all the right places with Integrated Marketing Services: email marketing, social media, PURLs, QR codes and mobile marketing.
- Reduce inventory costs and improve delivery times with complete literature and product Fulfillment Services.
You can count on Eye/Comm to improve efficiencies, reduce costs and increase response rates.
Your direct mail is only effective when people remember it and take action. You can drive response when your direct mail is remembered. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.
Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.
Great direct mail marketing execution leads to better response rates. Many marketers are great at generating direct mail ideas, building creative and strategy, but when it comes to execution, they fail. Let’s face it, failure is not an option, so build a great execution plan as you build your creative. We have put together some tips for you.