Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!
Social media marketing is important for all businesses whether you are B2B or B2C. Making sure you are continually tweaking your social media marketing strategies is important to provide your followers fresh and fun content. Sometimes we get stuck in a rut and need some new strategies. We have put together 7 important things to make sure you are doing across many of the social media platforms.
For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.
Email marketing can help business is at all stages of the marketing funnel and beyond. It plays a key role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases. In order to get the best results, there are many things you need to be doing. Let’s look at the top 5 best practices.
With the largest direct mail postage rate increase ever, scheduled for August 29th, 2021, finding ways to save on postage for the rest of the year is very important! Do you have a planned strategy to not only save money on postage but really stand out and increase your response rate?