It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses. Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.
2022 is quickly approaching. Have you started your strategic plan for email marketing? There are some things you need to keep in mind as you lay out your plan. In order to get through the clutter of your prospect and client emails, you need to have a good strategy.
Direct mail for women should be very targeted. In 2022 it is time to recognize that women respond differently to direct mail than men do. Does your direct mail connect with women? When you are able to connect with them you will see it in your response rates. Women are powerful in the marketplace and need to receive offers and messaging that is different from men. Women control more than 80% of all the discretionary income in the US. Are you successfully reaching them?