Direct mail marketing

If you want to drive sales, increase brand awareness, get donations and communicate with customers, direct mail remains one of the most cost-effective marketing tactics. Even compared to relatively new media like Social and Internet marketing, direct mail can often deliver more results for each dollar invested.  According to a USPS survey, on average, direct mail generates $15.60 for every dollar spent.  Its reach and the precision of its targeting make direct mail very powerful. You can work with Eye/Comm’s direct mail experts to develop a customized program to create awareness, build retention, drive profits and ensure you’ll make a powerful impression with your next campaign. If you have questions that we have not answered here about direct mail call or email us. (619) 448-6111 or info@eyecomm.org. We would love to hear from you!

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Quality Mail Lists drive Successful Direct Mail Programs

Let Eye/Comm help you refine and manage your lists so that you address a necessary part of a successful direct mail campaign. You’ll work with a direct mail expert to define your target audience and to analyze your current database.  Together you’ll perform List Profiling to gain valuable insights into consumer behavior, consumers’ values, attitudes and product preferences. Overlay demographic and psychographic intelligence onto your customer data and you’ll develop highly targeted direct marketing lists matched to your specific offers.

Personalization increases Response Rates

To achieve your marketing goals, you need to make sure that your offer really appeals to each person who receives it.  People respond when you talk directly to them on a personal level.  Work with Eye/Comm to add intelligence to your data so you can tailor your offers to appeal to each individual you are mailing to.

Comprehensive Analysis and Reporting measure Success

Measure so you can manage.  You need to do more programs similar to the ones that work, and do less of those programs that don’t work. Identify those programs by using the comprehensive reporting and analysis structures that Eye/Comm incorporates into all direct marketing solutions.  This includes monitoring the direct mail campaigns to identify the highest performing and most profitable mailers.

No Job too Big or too Small

Your project and campaign requirements can vary from a few hundred, to a few million pieces, people or website visits.  Save time and money, and more importantly, get the performance you need by taking advantage of the wide-range of cost-effective Eye/Comm direct mail solutions. Look to Eye/Comm to help  with large and small projects by providing services such as data cleansing, address de-duplication, CASS certification, DPV (delivery point validation), NCOA move update processing, inkjet in-line addressing and presorting with delivery to USPS. Eye/Comm offers complete Mailing Services ranging from:

  • Data segmentation for versioning
  • Laser and inkjet addressing
  • Variable digital printing
  • Automated inserting
  • Specialty gluing
  • Tabbing
  • Poly bags or shrink wrap
  • Postage via permit, stamp or meter
  • Hand-match inserting
  • Packaging
  • Warehousing