The best direct mail is unique and interesting. The first hurdle in direct mail is to get the recipient to open the mail piece. The more interesting the piece the more likely the person is to take time to look at it. This does not mean you cannot use envelopes, it only means, if you do use an envelope, use interesting graphics to grab attention. You need them to open the envelope to get to your message.? There are many options with envelopes now?using full color?graphics. There is no reason to use the standard white envelope. Be unique!
Yes, copy and message matter too. But you have to get their attention first. The best copy and message out there will not be effective if no one reads it. You can try a test to see if the unique interesting version works for you. We think you will find this method to be extremely helpful in increasing your ROI.
Best of luck! As always if you have questions about your design call us 619-448-6111 or email firstname.lastname@example.org, we will be glad to take a look and give you suggestions.
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