Integrated Marketing Programs
Direct Marketing has many components that by themselves, can deliver significant benefits to any business or organization. But if properly integrated, Direct Mail, Print, Email Marketing, Mobile Marketing and Social Media Marketing can complement one another to drive even better results.
The right partner can not only help you with each component, but has the knowledge and experience to effectively integrate them into a solution that delivers the results you need.
Market to your targeted prospects and customers online with Digital Display Advertising. Learn more about IP Address Targeting by clicking here
Integration can increase reach, nurture leads through the sales funnel and reduce customer acquisition costs. For example:
- Increase website traffic with PURL’s or QR Codes printed on coupons and Direct Mail pieces
- Increase pay-per-click ad conversions with optimized Landing Pages
- Capture attention of in-market prospects with a mobile-optimized Website and Landing pages
- Qualify and nurture online sales leads with automatic email strings and premium offer pieces
Learn how an integrated campaign works with this video:
Integrate the following Eye/Comm services to develop the effective Direct Marketing campaigns:
EMAIL MARKETING – Deliver your direct marketing message with the click of a button
Email has become an essential part of any company’s communications and marketing plan. Used as part of a multimedia strategy which might also include direct mail, print, broadcast and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and tablet computers, usually as a component of a multi-channel campaign. Mobile marketing helps you share timely and relevant information with your customers and prospects in a new and interactive way. Don’t forget that with the increase of mobile device use your customers and prospects will be looking at your email, checking your website and making purchases all from mobile devices. Are you ready for that?
Social Media Marketing
Social Media is not like other marketing channels as the approach and overall success is different. Social Media offers two-way communication that can help you build your brand, humanize your business and build relationships with prospects and customers. Don’t miss out on customers and prospects that are looking for and talking about you.