Mail List Preparation

Tips For Creating Successful Direct Marketing Campaigns

Clean your mail lists

Keep your in-house lists clean and up-to-date. Eliminate bad addresses, update old addresses and drop uninterested recipients so you can mail fewer pieces to a targeted audience at valid addresses. Eye/Comm provides numerous resources to refine your mail lists and reduce waste and costs:

    • Address standardization corrects address errors.
    • Delivery point validation verifies the address is complete and correct.
    • Move update provides new addresses for people who have moved.
    • Deduping eliminates duplicate addresses.

Other things you can do to keep your mail lists clean 

  • Provide opportunities for recipients to easily opt-in or opt-out.
  • Maintain a do-not-mail list of those who choose to opt-out.
  • Provide ways for customers to notify you of mailing preferences or incorrect address information.
  • Use ACS Address Correction Service to get updated addresses.
  • Most Important: Don’t forget to update your list with the information you receive from these resources. If you need help, we’re there for you.

Enhance your list

Profile your best customers. Predictive list modeling provides valuable insights into consumer behaviors. Utilizing survey research to identify consumers’ values, attitudes, and product preferences and combining that with U.S. Census data, Eye/Comm helps you to:

  • Profile the unique characteristics of your best and most profitable customers.
  • Overlay demographic and psychographic intelligence onto your customer data.
  • Open new channels to reach your customers and prospects using the methods they prefer.
  • Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions).

Target your list

Eye/Comm can find more people who fit the profile of your best customers, so you can tailor your message to match their needs and interests, and increase the chances that they’ll act on your offer.

  • Identify and target new prospects most like your best customers.
  • Boost your direct response rate.
  • Increase your market penetration.
  • Dramatically improve your advertising ROI.
  • Customize a list to your specific offer.

How to Create a Successful Mailing List

Do you need more list help? Call us today at 619-448-6111 or email info@eyecomm.org. We are glad to help!