The Mobile Marketing Association defines mobile marketing as “…a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
A key mobile marketing tool is SMS: Short Message Service. SMS is a messaging service that allows mobile phone users to send text messages up to 160 characters in length. SMS marketing allows you to quickly, easily, and economically implement mobile campaigns. Use a short code to generate subscriptions, offer coupons, promotions, gather donations and so much more. Engage in a two-way interaction with your subscribers. Keep in mind that your customers must opt-in for this service and the ability to opt-out at any point.
You can also utilize MMS (Multimedia Messaging Service), which allows you to use images, audio and video on your message.
SMS and MMS campaigns can be done alone or as part of a cross-channel marketing campaign. Let Eye/Comm help you to create a campaign that stands out and generates profit.
Don’t forget that QR Codes (Quick Response) are a way to make your printed materials mobile. Make sure they link to a mobile ready site. Have you ever accessed a website on your smart phone only to see a home
page in miniature, making it almost impossible to read and navigate? Don’t forget NFC (Near Field Communication) and AR (Augmented Reality) are other ways you can reach prospects and customers with their phones.
Every day the number of people accessing sites through their phones is growing by leaps and bounds, in fact mobile search has surpassed desktop search!. Make sure your website and landing pages are mobile ready! How do you create one? Let us guide you through the process. Because they are easy to use, mobile landing pages will increase your traffic and create a great experience for your customers. The more ways you offer people to respond to your brand the more response you are going to get.
Remember mobile is fast, connects you with your customers immediately and it’s effective. Eye/Comm can help you to create and maintain your mobile landing pages and campaigns. Call us today. 619-448-6111.
Benefits of Mobile Marketing
- Increase revenue by allowing purchases from your mobile site
- Connect with your customers where they want you to be
- Instant marketing channel, you can pass on information quickly
- Easily integrates with other marketing channels
- Can easily be passed on by your customers to others which will spread out your message