Integrate Google, Facebook and Instagram with your Direct Mail for Better Results!
Watch this video before planning a Direct Mail Campaign:
SmartMail includes four features in one package. Old-school direct mail only operates on one. SmartMail is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, SmartMail consists of Direct Mail, Mail Tracking, Online Follow-up Ads, Facebook Ads, Instagram Ads, and Call Tracking. Want to know more? Download the white paper. We can even incorporate Informed Delivery! Want to know who is visiting your website and get mailing addresses for them, you should try Lead Match! Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google, Facebook and Instagram
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, Facebook and Instagram, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
“My favorite (part about SmartMail) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” – Jeff Eyler
“I have been using SmartMail and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn’t want to leave a message!” – John, Avalon School & Music Center
“We love SmartMail because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!” – Gentle Dentistry of Lancaster
Direct mail already works great for me. Why do I need the SmartMail version?
If direct mail is already working well for you, that is all the more reason to upgrade to SmartMail! The other three facets that are included in SmartMail were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn’t worked for me in the past, will SmartMail make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current direct mail campaign into a SmartMail campaign?
Heck yes! Just let us know you want to and we’ll do the rest!
Actual Results from a SmartMail Client
SmartMail is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!