BOOST YOUR DIRECT MAIL RESPONSE RATE BY 23-46% WITH SMARTMAIL!
Watch this video before planning a Direct Mail Campaign:
Integrate Google, Facebook and Instagram with your Direct Mail for Better Results!
Instead of just sending out a traditional solo direct mail campaign, SmartMail combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously. Old-school direct mail only operates on one. SmartMail is a seamlessly integrated system that maximizes your marketing impact. SmartMail consists of Direct Mail, Mail Tracking, Online Follow-up Ads, Facebook Ads, Instagram Ads, and Call Tracking. Want to know more? Download the white paper. We can even incorporate Informed Delivery! Want to know who is visiting your website and get mailing addresses for them, you should try Lead Match!
How does it work?
Your direct mail pieces are mailed out to your mailing list. Then SmartMail touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
SmartMail is comprised of 7 digital technologies geared towards getting you the best results.
These 7 technologies include:
- SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered
- Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level
- Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS
- Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing
- Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
- Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds
- LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing
Finally, complete attribution of your direct mail marketing campaigns!
Would you like to see how it all works?
“My favorite (part about SmartMail) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” – Jeff Eyler
“I have been using SmartMail and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn’t want to leave a message!” – John, Avalon School & Music Center
“We love SmartMail because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!” – Gentle Dentistry of Lancaster
Direct mail already works great for me. Why do I need the SmartMail version?
If direct mail is already working well for you, that is all the more reason to upgrade to SmartMail! The other three facets that are included in SmartMail were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn’t worked for me in the past, will SmartMail make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current direct mail campaign into a SmartMail campaign?
Heck yes! Just let us know you want to and we’ll do the rest!
SmartMail is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!