Before you even consider a Facebook ad campaign you need to know who your trying to reach and if they are a good fit for Facebook. In some cases the answer is no. If so, find a different marketing channel to reach them. There are a lot to choose from.
You can find a lot of information on Facebook to choose from to really target the right people. Take your time looking over all the options to pick the best fit for you. You can even upload your customer list to reach them on Facebook. Once you have decided that Facebook will work and who you want to reach, you are ready to get started.
Create Rocking Ads:
- Create targeted ads: Based on your selected audience match them to ads they will find irresistible. This may mean you need to segment people into different groups with different ads. The better you target and the better your offer, the better your results will be.
- Create Campaign Landing pages: When someone clicks on your ad you need to have a designated landing page just for this campaign. It will incite action if it is directly related to the ad messaging and does not have a bunch of extra info. If not, people will bounce off your page. It will also allow you to track your results.
- Images: You want to use eye catching images to get people curious and clicking on your ad. The better your image the more clicks you will get. Your copy matters, but your image is the attention getter.
- Budget: It is very important to set a budget. Then try the Optimized CPM tool Facebook provides. This will allow you to maximize your budget. You give Facebook your parameters and they do the rest.
The best part about Facebook ads is the metrics you can see right away. If you are not getting the clicks you thought you would you can change your ad on the fly. Use a different image or copy to see if that makes a difference. You can also change your budget to get you ad placed more often. Are you ready to get started?
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