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funny social media marketing

Create Funny Social Media Marketing For 2022

You should create funny social media marketing for 2022 to increase likes, engagement and sales! Humor helps your social media marketing go viral and the more people you reach the more you sell. Your prospects and customers like to be entertained; humor can do that for you. So, how can you do this?

Funny social media marketing to do’s:

  1. You need to make sure that you are choosing to use humor in a way that does not conflict with your brand or your audience.
  2. Keep in mind that social media is no longer just top of the funnel marketing. People are buying so you need to focus on using humor to sell.
  3. You don’t want to just add followers who are not engaged and buying. You want to target people who comment, like, and buy.
  4. 92% of people who follow you on social media also check out your website, so make sure that you are consistent in your messaging.
  5. Make your humor a call to action as well as an attention getter.

Ok now let’s look at what not to do with funny social media marketing:

  1. Do not make fun of your customers, they will not find it funny.
  2. Stay away from politics and social issues.
  3. Do not make fun of your company, people want to do business with good companies.
  4. Do not make it complicated, people will not take time to figure it out.
  5. Do not use a joke that you have not vetted with various groups to get their reactions.

Yes, humor can be tricky, but it can also have a big payoff. So, we think that using humor is worth it, you just need to be careful about how you do it. Your audience must always be considered. Running tests and focus groups to gather feedback is a must. Try using an online survey to test your attempt at humor against an internal audience before you send it out. Comedy is subjective so don’t expect everyone to enjoy it.

Try having some fun with your social media and create funny social media marketing that gets results! You’ll know it’s working when your customers or prospects reply enthusiastically. Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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