Tips & Tools

Direct Marketing Tools

There are numerous Direct Marketing principles which help boost response, reduce cost and increase your return on investment. Here are some of the basics including postal regulations. Click on them for more tips.

• Mail List Preparation: Keeping your lists up to date is crucial to your marketing success.
• Design File Preparation: Clean design files prevent delays and avoid additional costs.
• Mail Piece Design Templates: The size, proportions and thickness of your mail piece can drastically affect postage and deliverability.
• Postal Publications and Guidelines:These are in constant change, so make sure to check back frequently.
• Postage Rates and Changes: Keep up on the latest postal rates and regulations.
• Mobile Marketing: Integrating mobile with direct mail or email can significantly boost response.
• Social Media: Keep your brand visible across all available channels.

Contact our expert consultants for more details at (619) 448-6111 or info@eyecomm.org. Or check out the tip sections listed to the left.