Oh let us count the ways that social media marketing has gone wrong! Ok, we really won’t do that because there are just too many. In the social media sphere there are a few things to keep in mind in order to stay away from some really big mistakes. You can’t mitigate all the possibilities, but we can provide you with ways to avoid some of them.
Here are 5 tips to keep your social media marketing on track:
- Disasters: Do not try to use a disaster to promote your product or service as this is guaranteed to get people angry. It is OK to acknowledge the event and hope that everyone is safe, or even help with fundraising, but this is not an opportunity to sell your services. Honestly trying to help people is a great way to humanize your brand, but you can’t have an alternate agenda.
- Who can post: This is very important. Be very specific and clear with the people who are authorized to post for your company and let them know what your expectations are. Think carefully about whom you let post for you and have a way to keep their personal posts separate from your account so that they do not accidentally post to the wrong account.
- Do not use unrelated events: Look, just because a holiday is coming up, it does not mean that it is in any way relevant to your brand or messaging. Stay with the theme of your brand and do not fall into the cheesy trap that so many have. Unless it is a perfect match, just don’t do it.
- Think about the platforms: You can’t post the same message to all of your platforms. If you do, you are going to screw up at some point. Each platform has its own requirements, the most obvious is Twitter. You only have a few characters to get your tweet out. Make sure you do not cut off your message.
- Apologize: We all make mistakes from time to time. Admit it, apologize and get back on track. Ignoring or denying any mistake only adds fuel to the fire and can quickly get out of control. Be open, honest and heartfelt in your responses.
Social media is a fast moving target. You need to stay up with it and make sure you are a part of the conversations. Don’t let the errors scare you away. There are more positive interactions that come from social media than negative ones. With true and authentic engagement, you can create a great social media presence for your company. Don’t be a robot; provide your brand with humanity. That is what people are looking for on social media.
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