Over the years direct mail marketing has taken a bashing by digital marketers stating that direct mail kills trees so use digital it is environmentally friendly. There have been many other claims over the years as well, but statistically speaking direct mail can beat digital for ROI as proven by many University studies, and it is also more environmentally friendly too.
Here are some facts about print:
Most paper now comes from sustainable forests. These sustainable forests are essentially “tree farms,” where trees are grown as a crop, just like broccoli or wheat. When these trees are harvested, new stocks are planted.
Overall, one-third of the fiber used to make paper comes from wood chips and sawmill scraps; another third comes from recycled paper.
In the United States, 76% of paper and paperboard mills use at least some recovered material in their manufacturing process in 2011, while 113 paper mills used recovered fiber exclusively.
Print on paper is recycled and reused. In 2014, over 65% of paper used in the United States was recycled, the second highest reading ever recorded.
Just 11% of the world’s forests are used for paper, and in the U.S. the wood used to produce paper increasingly comes from certified forests. The Forest Steward Council (FSC) and Sustainable Forest Initiative (SFI) track fiber content from certified lands through production and manufacturing to the end product.
As you can see, paper is a renewable resource and the use of paper promotes tree planting and growth. Studies show that print marketing drives consumers to online shopping. An example is, a study by the Direct Marketing Association which shows that 78% of consumers react to direct mail immediately. When they receive mail from a brand that they’re interested in, 44% of people visit the brand’s website and 34% search online for more information about the product. Use direct mail marketing to drive your responses and help the planet with an increased number of trees.
The next time you are planning your marketing campaign include both direct mail and digital for a powerful punch.
If you have any questions call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!