Have you considered using texture? Guess what, you can use texture to get your direct mail to stand out and save 2% on your postage in 2016. The promotion runs between, March 1 – August 31, 2016. Coatings do more than just protect the print from scratching damage in the mail. They can capture interest for your direct mail piece. With all the different types of coating available, you can now choose one that really emphasizes the tactile nature of direct mail. By creating a unique textured feel, your response rate will increase. Think of all the creative ways you can add texture to your piece to grab attention to it.

Some fun coatings for you to consider are:

  • MiraFoil: Create metallic effects in a precise fashion.
  • Raised: Gives the embossed look without actual embossing.
    • Pearlescent: Gives an elegant shimmer look.
  • Sandpaper: Gives a rough sand paper like feel.
  • Soft touch: Creates a velvet texture for a nice soft feel.
  • Glitter: A large glitter flake that is available in a variety of colors.
  • Metal Flake: Fine metal flakes similar to car paint.
  • Thermochronic: Temperature activated, changes color when heated.
  • Photochromic: This coating is activated by sunlight to change color.
  • Glow in the dark: This is a high gloss coating that will glow in the dark.
  • Scratch off: Available in gold or silver provides a non-see thru coat

Now that you have selected your coating, imagine how creative you can get with your design. You want to have the feel of bricks? No problem. 3D raised steps? No problem. It’s like the old “Pat the Bunny” books; you can have so many textures at your fingertips to choose from. However, keep it under control, it is not advised to go crazy and put several on one mailer. Show your recipients how your product or service feels; grab that sensory emotion to increase engagement and response.

When using a coating, it is a good idea to check with us to make sure we can inkjet over the coating. There are a couple of choices if the coating is not inkjet compatible. You can knockout the mail panel when coating to leave it unfinished for inkjet. Or you can use and envelope/poly bag as a cover. Just one more thing to consider is that a paper envelope can be inkjeted, but a poly bag will require labels. Make sure to consider all your options and costs before proceeding.

Learn 20 Ways To Reduce Postage Costs

Direct mail is about engagement, pulling the recipient into your marketing by creating interest in your mailer. The more interesting it is, the better response you are going to get. You will also find that when you create a direct mailer that people really enjoy, they show it to others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.

If you have any questions, call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!