Social Media Marketing can be an elusive target for marketers. Sometimes we get so wrapped up in the campaign planning, that we lose focus on what is important in social media. In order to get real results, we need to make sure our area of focus is correct. Many times we see social media posts that are inaccurate or just a hodgepodge of posts that have no real plan behind them. This is not a good use of social media marketing.
Social media can be great for your business if you plan and focus correctly. Let’s look at what social media can mean for your business:
Conversation: You can have a conversation directly with your customers and prospects. This opens up the opportunity to get real time feedback on your products or services.
Focus Groups: You can create mini focus groups to generate new ideas, evaluate changes you plan to implement or test out new products and services.
Monitoring: You are able to see what is being said about your products and services as well as your brand as a whole.
They key to social media is people. People have the power to lift or squish your social media marketing. Knowing that and planning out your strategy to engage the people with help you to stay relevant and interesting. What is in it for them? How are you helping them? Are you providing knowledge, coupons or some other benefit? If so, great! If not, you need to rethink your strategy. The center of your strategy is the people who are following and engaging with you. Feel free to ask them questions, make them feel more connected to you. You will need to either act on or acknowledge the feedback they provide you or else you are just wasting their time.
Social media marketing can help you build your brand as well as provide you with the feedback you need on your products and services. If you have any questions call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!