Here are 4 easy ways to design a direct mail piece with social media in mind:
Include social media information for your recipients to connect with you –
Take advantage of social media by letting your customers know that they can find you on Facebook, Twitter, Instagram, LinkedIn or any others you use and on your blog by adding the buttons and contact information to your direct mail piece. Invite them to be a part of your social presence. You can even give them an incentive to do so.
Personalize your direct mail with variable data printing –
Variable data printing allows you to personalize each direct mail piece with text and images that are directly related to the recipient. This personal touch lets customers know you know them and care enough to make it personal. By using intelligent customer data, you can provide them with relevant products or services. By creating that 1to1 marketing you will beat a generic message every time. You can also incorporate their social media information for a true social connection.
Use PURLs as a way to drive the online connection –
By using PURLs, you provide the recipient with a personalized landing page where they will be able to engage, interact and respond to your direct mail. This online connection allows you to provide the recipient with more information as well as your social media connection and sharing links. Another benefit is that you can track exactly who has responded to your piece as they do so and see what social media information they were clicking on.
Use technology for a faster response –
Technology on your direct mail piece gives recipients the option to interact with your direct mail piece using their cell phone, no matter where they are. You can create an engaging experience with Augmented Reality or Virtual Reality. All they need to do is have the app and scan your mail piece. This allows for a quicker response and still drives them online to your content and social connections. Check out Arasma and Layar for easy to use applications to create fun AR.
By integrating social media into your direct mail, you can give your pieces a boost. Give your recipients the chance to interact with you on many levels. The more options they have the better your response rate is going to be. Make it fun too. Think about a game where they compete against each other for prizes from you. They key here is interaction on a personal level with your prospects and customers. The more engaged they are, the more they buy. Are you ready to get started?
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