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Email Marketing

3 Ways To Get More People To Subscribe To Your Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

You need to be actively maintaining the email marketing list you currently have. It’s not enough to amass a giant list anymore. Your list hygiene is most important, it not only keeps your list up to date, but it saves your sending reputation. Keep a watch on your unsubscribes, spam complaints and deliverability. Remove people who are not interested.

Ok now that your list is cleaned up you are ready to add to it.

Here are 3 ways to get people to sign up for your email marketing:

  1. Opt In on Blogs – Part of your marketing strategy involves constantly blogs. So, why not include an opt-in call to action (CTA) at the bottom of your blogs? Typically, your CTA leads readers to relevant content on your site. You retain their attention, and they’re supplied with more information. Many companies are now using a branded CTA that drives consumers to downloadable content or opt-in forms.
  2. Incentivize sharing – Try offering an incentive for sharing your email campaigns. This would require asking your current subscribers to share something with their friends in order to get something in return.
  3. Website Incentives – Consumers visit your website because they want something you have. So, while they’re there, offer them something extra.

Maintaining a healthy email list is a crucial part of any viable digital marketing strategy. Part of that process is continuously adding to your list. If you aren’t seeing the results you want through your traditional newsletter sign-up process, then consider one of the options above. Finding fun ways to engage with customers and prospects is always a challenge, but we need to continually try new things and track the results.

Are you ready to get started? Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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