Are you taking full advantage of social media marketing? Could you have better results? Your customers and prospects are there. In fact, Facebook has 2.41 billion monthly active users as of the second quarter of 2019, Twitter has 126 million daily users, Instagram has 500 million daily active users and Snapchat has 13 million daily active users. So why isn’t your business spending more time on social media? Maybe it’s because you don’t know how to use it to your advantage.
How To Get Customers With Social Media Marketing:
1. Contest –
When you hold a prize contest on social media that your customers and prospects would love to win, you encourage a lot of shares and interaction. You should incentivize participants to share your post with their friends and family.
2. Ads –
Instead of posting content on social media and just hoping users find it, you can run ads. Ads allow you to target users based on their demographics and interests. You should also take advantage of retargeting, which allows you to show ads to users who have previously visited your site.
3. Content –
Provide gated content that is interesting to your audience. This way you are attracting more people to your website and you will know who is downloading. Make the gate simple such as name and email address in order for them to gain access to the content.
Don’t forget to optimize your profiles across your social media channels. Never use a personal page for your business. One more note, don’t forget to add links on your website and in your email footers to your social media accounts. Social media marketing is effective and can help you generate more business. As with all marketing you need to have a specific and intentional plan for each platform. Having a focused message will help you create higher quality content that resonates with people.
Lastly you need to be monitoring your results. If you don’t know what’s working you are wasting your time. Some of the metrics that you want to watch are reach, engagement, impressions, retweets, mentions, clicks, likes, comments and views. You should track these metrics on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your social media strategy. Are you ready to get started?