Click to Share

Augmented Reality

Augmented Reality Mobile Marketing

Combining mobile marketing with direct mail is a win-win!  Augmented Reality overlays the physical world with digital content in order to drive response. You can turn static direct mail into an interactive experience and engage people for longer on their mobile devices. This allows you to capture a purchase in the moment of passion with an easy to click purchase button.

This faster response usually generates more sales. This integration tells you a lot about how and when your readers are engaging, including what type of content gets the most attention, and what time of day readers are most likely to engage. With this information you can send SMS reminders at peak hours to encourage app downloads for further interactions with you.

Ideas For Augmented Reality:

  1. Videos – The easiest thing to do is to have an image on a direct mail piece that when scanned is linked to a video. This video can be tutorial or an advertisement.
  2. Games – You can create fun games for your audience to engage with.
  3. Try Out – You can create an experience where people can try on clothing, see what furniture will look like in their home and so much more.

Consider what possibilities would be right for you. You are only limited by your imagination and your budget. Remember don’t assume your audience knows what to do. You have to tell them or show them what app to download, and from where. Then they need to know what content is enhanced with AR in order to scan it. Next make sure they know that the AR is worth their time and effort, if you don’t entice them to try it out, they won’t.

You have options on getting started. There are many self-service AR tools available that do not require you to know how to code. Blippar has a great tool. These tools allow you to add digital content, animations, 3D models, links to buy, videos, and more. If you are more tech savvy you can create a more complex experience with Javascript through Blippar too.

As with all marketing make sure you have outlined goals for the campaign. Don’t just add AR technology because you think you should, do it because both you and your customers can benefit from it. A well planned campaign can net huge results, but a poorly planned one can become a huge disaster that leaves a bad taste in the mouth of your customers for a long time. Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Click to Share